97 applicants
National Louis University ยท 2 days ago
Marketing Channel Optimization Analyst
Chicago, IL
Full-time
Onsite
Mid Level
3+ years exp
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Responsibilities
Manage marketing reporting, marketing media mix models, and attribution models to optimize marketing channels.
Develop and support monthly executive marketing reporting.
Collaborate with the marketing team to achieve department objectives.
Handle ad hoc marketing reporting and data requests supporting marketing leadership.
Qualification
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Required
Bachelor's Degree
Minimum of 3 years of experience in marketing analytics and reporting, digital media, channel management and/ media experience
Comprehensive expertise with Microsoft Office tools especially Excel. Familiarity with Google Analytics, Power BI, Salesforce/Pardot, and willingness/aptitude to learn new tools and marketing technology
Experience working independently on projects but strong team acumen to foster coordination with the marketing team and other stakeholders within the institution
Project Management Skills - Manages each stage of a project to ensure that commitments are met in a manner that is timely and within budget. Clearly defines roles and responsibilities, determines necessary resources, and monitors project performance through appropriate systems and procedures
Decision Quality - Gathers enough information to allow a trustworthy assessment of risks and benefits of alternative approaches in any decision. Stays focused on objectives and considers both the short-term and longer-term impact of decisions and keeps objectives in mind throughout the process
Communication/Interpersonal - Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point
Flexibility - Adjusts quickly and effectively to changing conditions and demands. Discusses change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Has a similar view and approach to potentially stressful situations. Invests personal energy toward accepting and adapting to change that others use toward resisting or resenting it
Benefits
Health Insurance
Retirement benefits
Paid Time Off
Educational Benefits
Company
National Louis University
For more than 125 years, National Louis University has offered a progressive and professional education that builds careers and strengthens communities.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
John Mazariegos
Executive Director of Information Security
Company data provided by crunchbase
