American Academy of Ophthalmology · 2 days ago

Marketing Communications Specialist

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$96K/yr - $96K/yr

5+ years exp

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Insider Connection @American Academy of Ophthalmology

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Responsibilities

Support the Product Marketing Manager in achieving revenue goals and raising awareness of Academy programs and services

Create and maintain a tactical plan that supports the strategic and revenue goals of product teams

Develop, schedule, and execute all promotional campaigns: content marketing, email, direct mail, advertising, video, and social media

Provide copywriting, photo editing, and art direction for promotions

Oversee design, approval, and production of promotions with internal staff and external vendors

Manage promotional expense budget and recommend cost-saving measures

Analyze results of promotions and apply findings to subsequent promotions

Assist in research, sales, distribution, event management, and other promotional activities

Serve as lead marketing contact and execute special projects as assigned

Qualification

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MarketingProject ManagementBudget ManagementCopywritingProofreadingArt DirectionIntegrated Marketing CampaignsAdvertisingDirect MailEmail MarketingSocial Media MarketingVideo MarketingCreative FeedbackBusiness AnalysisBudgetingCost AccountingMarket ResearchData AnalysisMS OfficeProject Management SoftwareAdobe Creative SuiteSalesforcePowerBIEcommerceEmail PlatformsSocial Media PlatformsProblem-SolvingCommunicationTime ManagementCreativity

Required

5 years of professional marketing experience

Experience in project management and managing/developing budgets

Superior copywriting, editing, proofreading, and art direction skills

Experience developing integrated, omnichannel marketing campaigns that include advertising, direct mail, email, social media, and video

Ability to evaluate and critique creative concepts, providing clear feedback to creative team

Prior experience in business analysis and reporting skills with an aptitude for budgeting, estimating, and cost-accounting

Strong understanding of market research principles and practices

Ability to analyze data and generate clear recommendations

Proven ability to perform duties independently, making decisions about project prioritization by analyzing urgency and importance of competing projects

Strong computer skills in MS (Word, Excel, PowerPoint) project management software (Monday, Asana), and Adobe Creative Suite (Photoshop, Adobe Express)

Experience with digital business tools like Salesforce, PowerBI, ecommerce (Magento a plus), email (Higher Logic, Mailchimp), and social media platforms

Bachelor's degree in marketing, communications, or equivalent experience in related field