KETIV Technologies, Inc. · 10 hours ago
Marketing Content Manager
Maximize your interview chances
Insider Connection @KETIV Technologies, Inc.
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Solidify corporate messaging and style guide and standardize across all digital assets; web, social, inbound, outbound, etc.
Be the tip of the spear in our new website redesign project for all things content - re-articulating KETIV solution offering and product pages with clear language that compels conversion
Provide consistent and repeatable copy for sales teams (especially front-line Business Development Representatives) by identifying spot-on marketing messages, value proposition, materials, channels, and calls to action for target personas to illicit action.
Ensure excellence in all content: ebooks, videos, sales reach out scripts, and email and web communication
Help to shape and repurpose content created from KETIV's educational program (KETIV Virtual Academy), to drive more conversions
Boost awareness, backlinks, and brand credibility by getting KETIV's people interviewed on podcast, written features, etc. with external professional networks and influencers
Create and manage blogs, pages, and other content in WordPress to constantly improve customer experiences for website visitors and increase conversions
Qualification
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Required
Bachelor’s degree in marketing, communications, or manufacturing-related field
3+ years experience in content marketing
Experience marketing to Manufacturing industry leaders, engineers, and designers
Proven track record of creating compelling content and increasing website traffic and conversions
Strong understanding of SEO and data-driven marketing
Ability to manage multiple projects and deadlines
Excellent written and verbal communication skills
Preferred
Enterprise software/SaaS is a plus. Especially experience with Autodesk, Ansys, Tacton and other manufacturing software vendors/ecosystems
HubSpot experience is a plus
Experience with content management systems (CMS), WordPress preferred
Benefits
Medical insurance coverage, with a variety of optional plans to fit your needs.
Personal Time Off and Paid Holidays
401 (k) plan with a match for qualified employees through Vanguard Funds.