85 applicants

Company

Xerox · 8 hours ago

Marketing Content Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Jason Collado

Insider Connection @Xerox

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Responsibilities

Manage projects from stakeholder engagements to agency briefing to execution and launch.

Engage and manage workflow between internal creatives and external agencies to create clear, client-centric, visually engaging content.

Manage stakeholder relationships and collaborate with cross-functional teams to ensure alignment and effective change communication.

Produce a variety of global content, including product launch materials, case studies, website copy, blogs, and sales enablement materials.

Understand which content performs best on which platforms, by audience, and why.

Collaborate with subject mater experts to distill key information into compelling service messaging and brand positioning.

Craft compelling client case studies that highlight success stories.

Create fresh, SEO-optimized content that attracts new visitors and engages existing audiences.

Conduct thorough content audits and gap analyses to identify opportunities for improvement.

Monitor and analyze user feedback and metrics to optimize content.

Use data-driven insights to refine strategies, enhancing engagement and conversion rates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B content marketingContent strategyProject managementContent management toolsAnalytics toolsEditing skillsProofreading skillsSEO optimizationData-driven insightsClient-centric contentCross-functional collaborationRelationship building

Required

Bachelor’s degree in Marketing, Journalism, Communications, or a related field

5-10 years in B2B content/product marketing or copywriting

Portfolio showcasing high-quality content

Excellent writing, editing, and proofreading skills

Ability to simplify complex info

Proficient in content management and analytics tools

Strong project management skills with the ability to juggle multiple projects simultaneously.

Creative, with an understanding of the creative process

Excellent written and verbal communication skills.

Preferred

Have a growth mindset, be willing to take on new challenges, see ways to do things differently, and test and learn.

Ability to work in a matrixed organization with a cross-functional team with international requirements.

Mix of creative and analytical strengths: strong creative point of view combined with analytical mindset.

Collaborative and diplomatic by nature, but also willing to develop your own perspective.

Energetic, positive, and resilient with a demonstrated ability to influence, build relationships, and drive projects among cross-functional stakeholders.