Cro Metrics · 3 hours ago

Marketing Content Specialist

United States

Full-time

Remote

Mid Level

$65K/yr - $75K/yr

3+ years exp

Maximize your interview chances

AnalyticsMarketing

Growth Opportunities

Hiring Manager

Jillian Adams SPHR, SHRM-SCP

Insider Connection @Cro Metrics

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and produce high-quality content aimed at increasing brand awareness, fostering audience engagement, and generating leads.

Own and execute lifecycle and social campaigns for our growth marketing agency.

Maintain and evolve HubSpot and other BD and CRM engagements and supporting tools.

Support the Director of Marketing in developing and executing various marketing initiatives.

Create lead magnets, webinars, and various co-marketing materials.

Plan, write and implement thought leadership content that drives traffic, engagement, and lead generation.

Design and produce compelling visual graphics for use across digital and print platforms.

Develop and manage content calendars, produce marketing materials, social posts, email campaigns, and case studies.

Oversee content creation, scheduling, and community engagement for LinkedIn.

Design audience segments and personalized messaging for email campaigns.

Track and analyze campaign metrics for optimization.

Maintain a library of visual assets for branding consistency.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing experienceDigital content writingHubSpotFigmaWordPressData analysisContent calendar managementCampaign performance monitoringVisual asset management