Seerist · 5 hours ago

Marketing Content Specialist

Reston, VA

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Partner with Brand Director to develop and execute content marketing strategies to drive traffic, engagement, and leads.

Produce high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, social posts, email newsletters, and ad copy.

Collaborate with internal and external SMEs to help produce thought leadership pieces that help establish Seerist’s expertise and brand awareness.

Understand industry trends, customer needs, and competitor strategies to help craft relevant and engaging content.

Manage content calendars and ensure timely delivery of content across all platforms.

Help align content strategies with the company’s broader goals and objectives to contribute to revenue growth.

Understand basic SEO practices.

Conduct keyword research and integrate target keywords into SEO-specific content.

Monitor content KPIs using tools like Google Analytics, Hubspot, and social channels.

Analyze content performance and provide regular updates.

Use data insights to continuously improve content strategy and tactics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content CreationSEO Best PracticesB2B ExperienceSaaS KnowledgeEditing SkillsProofreading SkillsContent ManagementMarketing Funnel UnderstandingGoogle AnalyticsHubspotKeyword ResearchSocial Media Management

Required

3-5 years of relevant experience

Knowledge and understanding of both B2B and SaaS-based technology solutions

Background in content creation, with a deep understanding of the marketing funnel and creating content for each part of the funnel

Experience in generating and executing blogs, articles, website copy, ad copy, video scripts, press releases, and emails that align with the company's growth stage and market dynamics

Skilled in creating and curating content, such as blogs, website copy, case studies, press releases, and collateral

Excellent writing, editing, and proofreading skills

Basic understanding of SEO practices

Ability to conduct keyword research and integrate target keywords into SEO-specific content

Experience monitoring content KPIs using tools like Google Analytics, Hubspot, and social channels

Ability to analyze content performance and provide regular updates

Ability to use data insights to continuously improve content strategy and tactics