The Institutes · 1 day ago
Marketing Content Strategist
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Hiring Manager
Katie Madden, SHRM-CP
Insider Connection @The Institutes
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Responsibilities
Plan, execute, and optimize digital marketing content and campaigns, primarily in support of B2C marketing and enterprise communication programs, with a secondary focus on B2B marketing and sales programs. Establish and monitor realistic KPIs focused on business goals, B2C personas, and marketing mix.
Collaborate with the marketing team to develop and execute original B2C marketing programs, including support of product launches and releases that reinforce core persona messages and value. Tools may include digital outreach, messaging, presentations, and/or meeting and event support.
Strategically plan, test, implement, and optimize compelling, innovative, and integrated digital marketing and promotional campaigns.
Partner with stakeholders on enterprise communications to support external and internal awareness efforts, including media relations and thought-leadership messaging, ensuring strategic alignment with the company’s broader objectives.
Develop a deep mastery of the customer journey, obtaining insights into everything that helps drive adoption, retention, and advocacy.
Actively track, measure, interpret, and optimize results to improve activity and campaign performance.
Closely coordinate activity with marketing and sales counterparts, as well as other stakeholders as needed.
Serve on cross functional teams on an ongoing basis.
Perform other duties as assigned.
Qualification
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Required
5+ years practical digital marketing experience
Bachelor’s degree required, graduate degree a plus
Experience with project management and reporting
Experience with marketing analytics and data analysis
Experience with B2C and B2B marketing
Exceptional writing and editing skills, with the ability to create compelling content for diverse digital platforms (blogs, emails, social media, websites, etc.)
Experience in strategically developing content that effectively communicates key messages to target audiences and aligns with business goals and brand style.
Strong understanding of digital marketing channels and tools, including SEO, email marketing, and content management systems (CMS).
Strong organizational and project management skills, with the ability to plan, execute, and manage multiple content initiatives and campaigns simultaneously.
Experience in coordinating cross-functional teams and managing timelines, resources, and priorities effectively.
Creative mindset with the ability to develop innovative content ideas and promotional campaigns that capture attention and drive action.
Experience in crafting engaging messaging and multimedia content that resonate with both B2C and B2B audiences.
Deep understanding of customer personas, behavior, and motivations, with the ability to create content that speaks directly to their needs and pain points.
Ability to collaborate on messaging that reinforces brand reputation and enhances corporate communications.
Preferred
Experience working with Drupal and Active Campaign a plus
Experience with media relations preferred
Benefits
401(k) plan with company contribution up to 16%
Generous time off package that includes paid vacation, personal, sick, and holidays
Paid maternity and parental leave
Tuition reimbursement
Medical, dental, vision, and prescription coverage
Company
The Institutes
The Institutes are the leading provider of risk management and insurance education and resources through our global ecosystem of 18 brands and affiliates.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
