171 applicants

Company

Original Job Post

CPI Card Group · 2 days ago

Marketing Coordinator

Nashville, TN

Full-time

Onsite

Entry Level

2+ years exp

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Financial ServicesPrinting

Hiring Manager

Linda Pham

Insider Connection @CPI Card Group

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Responsibilities

Coordinate all aspects of trade show and event logistics (including registrations, invoice processing, event services/shipments and attendee coordination, and other related duties), based on CPI’s annual trade show calendar

Coordinate with third-parties for trade show vendor booth shipping, utilities and show setup/takedown services

Communicate with the Digital Marketing team for pre-show emails, post-show lead capture and updates to data lists.

Assist Sales by replenishing and maintaining trade show giveaway supplies.

Support the Product Marketing Team in the development of effective marketing communications and campaigns, and support the successful execution of assigned marketing plans to meet business and product goals and objectives.

Develop, coordinate and produce a wide variety of marketing communications including sales presentations, trade show and event collateral, customer communications and newsletters, media advertisements, social media messaging, direct mail and email campaigns, and other marketing collateral. Use data list targeting to identify appropriate audiences for particular communications.

Work with internal subject matter experts to obtain accurate information and present consistent messaging in marketing materials. Work with stakeholders and product teams to develop and/or edit product and customer documentation. Write/edit/proofread corporate communications, as needed. Assist with content reviews and approvals when requested.

Own corporate and channel partner materials

Update presentations and templates as needed and keep both internal and external-facing resource libraries up-to-date with the most recent versions

Assist the Digital Marketing team with database management, which may include Utilizing external databases to aggregate prospect and customer insights, Validating contact data to align with CPI’s targets and maintain accuracy, Supporting good CRM practices and assisting with clean-up efforts

Coordinate webinars, internal and external events including pre-event (scheduling, speaker engagement, finalizing presentation, and socializing of the event) and post-event follow up (uploading presentation files, reporting on event results, retrieve leads from events and/or attendees)

Serve as the primary point of contact to coordinate and distribute content and supplies to Sales teams as needed, including marketing collateral, sample binders, sales binders, trade show giveaways. Order business cards as needed.

Coordinate projects in company provided project management software for non-product (staff and HR) requests, white papers, case studies, and other materials as needed. Facilitate logo, staff photo and bio requests.

Interface with and manage external marketing suppliers including invoice processing and budget coordination

Support awards submission

Other duties as assigned

Qualification

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CopywritingOnline marketingContent creationProject managementBrand developmentMarketing planningBudgetingSoftware applications proficiencyMS OfficeMarketing techniquesProblem-solvingHard-workingTeamworkRelationship-buildingB2B Trade ShowDigital AdvertisingSocial AdvertisingDirect Response MarketingDemand Generation

Required

Ability to develop tools in support of marketing and sales activities

Strong copywriting skills

Excellent communication skills including oral, written, editing (photo/video/text), and presentations

Knowledge of online marketing and good understanding of major marketing channels

Experience in content creation and materials production

Experience in corporate and product communications

Experience in event coordination

Solid project management skills

Accuracy and deep attention to detail; highly organized

Strong teamwork and relationship-building skills to attain goals; works collaboratively and effectively as a team member

Ability to consistently support company values and maintain brand conformity

2-3 years marketing or communications experience required and/or a marketing or communications degree Bachelor’s Degree and/or 2+ years in fast-paced marketing discipline

Proficient in marketing planning, budgeting and project management

Brand development and positioning experience

Proficiency with a variety of software applications, including MS Office particularly Word, Excel and Power Point

Experience in a wide range of marketing techniques and concepts incorporating conventional and online media