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Company

Original Job Post

Elite Austin · 6 days ago

Marketing Coordinator

Austin, TX

Full-time

Onsite

Entry, Mid Level

$50K/yr - $55K/yr

3+ years exp

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Responsibilities

Identify target audiences and develop marketing plans with specific objectives across different channels and segments

Following Branding Guidelines, lead the execution of multi-channel marketing projects from start to finish, leveraging our team and driving collaboration

Build marketing campaigns to attract new clients + increase sales with existing clients including large home builders, investors/flippers, condo/InstaHome clients, and real estate offices

Write and edit copy for marketing efforts including print advertising, social media, and marketing materials

Work directly with operations to bridge gaps between marketing and sales operations, and brainstorm and implement strategies

Create and review reports to evaluate the effectiveness of marketing strategies via social media, Google Ad Words, Salesforce, etc.

Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Create & oversee the entire Elite Austin social media plan, with a specific focus on taking our social media to another level, adding an authentic voice, and interacting with our clients via social media

Create and maintain a blog to build our credibility and attract our target audiences

Design and implement direct email marketing campaigns

Upgrade our email templates using graphics, personalization and advanced features

Basic website maintenance such as updating photos and content

Work with our website developer on more advanced website refreshes

Work closely with the design department to implement proper designer lingo and gather content

Coordinate print advertising campaigns with local magazines & key advertisers focusing on measurable returns on investment

Design and update printed materials for marketing use such as postcards, leave-behind folders, business cards, etc

Source and design Elite Austin promotional items for marketing events and team members

Maintain a directory and inventory of sales support materials, such as estimate and email templates, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

Take informal videos and photos of our team, installs, etc. and to educate our target demographic on our core services + Elite Difference to share on social media & website

Coordinate professional videographers + photographers; work closely with them at onsite properties to achieve desired results

Identify installs to be photographed or purchase photo rights for Elite Austin's use

Manage Elite Austin photo + video files, editing as needed

Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

Stay informed of the market, industry trends, and competitive landscape

Communicate marketing objectives, timelines, and deliverables to the team

Build relationships with the key associations we partner with including Home Builders Association and Austin Apartment Association; increase our involvement to attract new clients

Coordinate events including trade shows, hosting & participating in Realtor tours, presentations at real estate offices, etc.

Coordinate event logistics including registration and attendee tracking, presentation, materials support and pre- and post-event evaluations

Report event ROI data, including tracking the performance of new leads and sales opportunities

Maintain lead lists and contacts related to marketing event registrations and attendance

Strategize event-specific promotional premiums/swag and conduct quality assurance

Provide quality assurance for all event promotions and experiences

Public relations-related activities, including occasional public speaking opportunities, with the goal of increasing Elite Austin's brand awareness

Qualification

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MarketingAdvertisingAgency experienceMulti-channel marketing campaignsDigital marketingApple productsMicrosoft Office SuiteSocial media platformsCanvaAdobe InDesignPhotoshopLightroomMailchimpMass-email softwareProblem solving communicationCustomer serviceGoal orientedPositive attitudeAction orientedProfessional photographyVideographyReal estatePublic speakingEvent planningOrganization