Pelvic Rehabilitation Medicine · 3 weeks ago

Marketing Coordinator

West Palm Beach, FL

Full-time

Onsite

Entry Level

$55K/yr - $60K/yr

1+ years exp

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Responsibilities

Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies.

Assist with creative marketing campaigns, incorporating all appropriate communication channels, which may include paid advertising, email, web, newsletters, video, podcasts, social media, and other publications.

Be the voice for Worthy Warrior, PRM’s new Community (www.worthywarrior.com) launching on July 10. You’ll be on the ground as the brand launches and the community and forum takes off.

Create marketing campaign assets such as social media posts, blog content, emails, landing pages, web banners, PPC copy, SEO copy, downloadable content, e-books, and other content for PRM with an audience of healthcare patients.

Guide content strategy and creation in collaboration with marketing team partners. Identify storytelling opportunities in paid and owned channels while working closely with the marketing team and leadership stakeholders, as well as influencers and partners.

Execute social media strategy (both organic and paid) and responsible for monitoring social channels for engagement, including collaboration with influencers as applicable.

Write long-form SEO-oriented copy, blog posts, social media content, and PPC copy – as well as landing pages, emails, and other content as needed in marketing campaign strategy – always with the patient in mind.

Translate complex healthcare concepts into clear, concise, jargon-free language that is accessible to all types of audiences.

Learn and follow SEO best practices, utilizing competitive analysis, keyword research, and opportunity/gap analysis.

Assist with strategic initiatives and programs to drive new patient acquisition and help existing patients become more engaged and refer to our practice.

Assist with marketing needs for physician onboarding including the creation of bios, Google listings, reputation management, website updates, photos and all associated collateral.

Participate in brainstorming, strategy planning, and execution for marketing initiatives including digital marketing, print campaigns, special projects etc.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C digital marketingSEOContent creationSocial media managementMarketing automationProject managementPublic relationsEmail marketingAdobe Creative SuiteHTML/web publishingGoogle Data StudioPowerBIExperience in OB/GYNExperience in Women's HealthLocal platformsPPCSEMSMO

Required

Bachelor’s degree in journalism, communications, public relations, marketing, or a relevant healthcare field

1-3 years of experience in marketing communications, digital or social media-related roles (internships are OK!)

Understanding of B2C digital marketing practices such as SEO, SEM, SMO, and PPC

Experience writing content for social media and blogs (experience with social media tools and paid social campaigns is a plus)

Experience with local platforms: GMB, Yelp

Ability to multi-task and prioritize multiple projects, with assignments from both superiors and internal departments

Excellent organizational and project management expertise, attentiveness to detail, and the ability to handle and prioritize multiple tasks according to goals

Ability to communicate with physicians, administrators, clinicians and patients

Understanding of B2C digital marketing practices such as SEO, SEM, SMO, and PPC

Experience with social media management tools