Search Influence · 2 days ago

Marketing Coordinator

New Orleans, LA

Full-time

Onsite

Entry Level

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AdvertisingJournalism

Insider Connection @Search Influence

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Responsibilities

Research target audiences to inform digital advertising campaigns

Evaluate performance data and support analysts in the optimization of campaigns

Use data from advertising platforms like Google, Meta, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms

Drive direction for compelling ad copy and landing pages

Monitor and manage online advertising budgets and develop budget recommendations

Collaborate with Digital Advertising Analysts and other team members throughout the organization to create effective digital advertising campaigns

Support with the development of SEO and content strategies

Tracking campaign expenses/budget and reconciling discrepancies

Support with SEO research and competitive analysis

Analyzing data for client websites for on-site and off-site optimization opportunities

Collaborate with SEO Strategists and team members throughout the organization to help ensure search optimization of all marketing efforts

Qualification

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Digital marketingMacGoogle driveProblem-solvingCollaborativeHard workingResilienceEffectiveExcelData AnalysisWebsite AnalyticsGoogle AnalyticsGoogle Search ConsoleAhrefsSemrushAdvanced Web Ranking