Staff Financial Group · 3 days ago

Marketing Coordinator

Covington, GA

Full-time

Onsite

Mid Level

$40K/yr - $45K/yr

3+ years exp

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B2BFinancial Services

Insider Connection @Staff Financial Group

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Implement, modify, maintain, and improve the use of marketing technology software for demand generation and customer nurturing.

Spearheading CRM database development, segmentation, maintenance, and hygiene with a team and individually.

Working as part of the project team during development of customized software for operational efficiency.

Acting as the technical POC to maintain the marketing technology stack, including troubleshooting issues, documenting, and reproducing for 3rd party support vendors.

Maintaining owned and leased website properties, hosting accounts, domain registrations.

Maintaining analytics tracking across multiple digital platforms, implementing tracking pixels, generating reports and providing critical analysis of findings to continuously improve organic and paid marketing outcomes.

Documenting and maintaining departmental processes in areas of individual responsibility.

Additional responsibilities as assigned by the Marketing Director.

Qualification

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Computer Science ConceptsProgrammingInformation SystemsMicrosoft Office SuiteExcelPowerPointCRMMarketing AutomationSalesforceHubSpotMailChimpWebsite Content ManagementUX PracticesCMS PlatformsWordPressJoomlaDrupalWebsite Traffic AnalysisSEO Analysis ToolsMozGoogle Product SuiteHTMLHTML5Digital MarketingWeb DesignSoftware DevelopmentSEOTechnology Help Desk SupportTactical SupportIT Specialization

Required

4-year undergraduate degree in Marketing, Computer Science, Information Technology, Business Administration, Digital, or related field

Knowledge of basic computer science concepts, programming, and information systems interest

Proficiency with MicroSoft Office Suite, especially Excel & PowerPoint for reporting

Demonstrated technical experience in CRM & marketing automation platforms such as SalesForce, HubSpot, MailChimp, etc.

Experience in deploying and managing website content using best UX practices on a variety of CMS platforms (WordPress, Joomla, Drupal, etc.)

Proficient in a variety of website traffic and SEO analysis tools. Moz, HubSpot & Google Product Suite experience highly desired

Working knowledge of HTML/HTML5

Preferred

3+ years’ experience in a digital marketing, web design/development, software design/development, SEO, Technology Help Desk or other tactical support role is a plus

Applicants with a 2-year degree and relevant tactical experience or military IT specialization with 4+ years field experience will also be considered