Scopely · 3 days ago
Marketing Creative Director
United States
Full-time
Remote
Senior Level
$139K/yr - $205K/yr
7+ years exp
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Responsibilities
Lead the creative vision for the AAA game's marketing initiatives, including CGI trailers, digital campaigns, advertising, and brand partnerships.
Oversee the design and development of world-class creative assets across multiple channels, including social, mobile, and ensuring all content aligns with the game's brand identity and drives key performance indicators (KPIs).
Collaborate closely with marketing, user acquisition, and game development teams to craft and refine marketing campaigns, utilizing data-driven insights to optimize creative strategies.
Manage and inspire a multidisciplinary creative team consisting of designers, animators, writers, and marketing professionals to develop compelling content that enhances player engagement.
Drive innovation in advertising, ensuring the game’s marketing materials remain ahead of industry trends and are both engaging and high-performing across all platforms.
Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all touch points, including digital media, trailers, social media, and in-game integrations.
Utilize data and analytics to inform creative decisions, continuously optimizing campaigns based on player feedback, performance metrics, and market trends.
Lead the production of high-impact trailers and other video content, with an emphasis on storytelling and cinematic presentation that resonates with the target audience.
Build and maintain strong relationships with external partners, including creative agencies, developers, and IP holders, ensuring the successful execution of creative projects.
Qualification
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Required
7+ years of experience in a senior-level creative role, with proven expertise in digital advertising, marketing design, and creative direction, preferably in the gaming or entertainment industry.
A strong portfolio showcasing a range of creative projects, including high-quality trailers, digital campaigns, and branded content for AAA or high-profile games.
Experience leading large-scale, multi-channel marketing campaigns, with a deep understanding of cross-platform marketing strategies (PC, console, and mobile).
Hands-on leadership skills, capable of managing and mentoring a diverse creative team, while fostering a culture of excellence and accountability.
Strong communication skills, with the ability to collaborate effectively with internal teams and external partners, and to articulate creative concepts and strategies clearly.
Experience managing external creative agencies, ensuring high-quality output and efficiency in production processes.
A deep passion for gaming, with an understanding of player behavior, motivations, and how to craft content that appeals to a diverse gaming audience.
Preferred
Proven experience working on AAA, cross-platform games, or large-scale entertainment properties.
Expertise in producing CGI trailers and understanding the 3D creative pipeline, from conceptualization to final output.
Knowledge of real-time consumer data, A/B testing, and how to leverage insights to optimize creative performance.
Benefits
Healthcare benefits
Retirement benefits
Pet insurance
Paid holidays
Paid Scopely free days
Unlimited paid time-off
Company
Scopely
Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games.
1,001-5,000 employees
H1B Sponsorship
Scopely has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (9)
2022 (20)
2021 (24)
2020 (22)
Funding
Current Stage
Late StageTotal Funding
$998.5MKey Investors
NewView CapitalRevolution GrowthAnthem Venture Partners
2023-04-05Acquired· undefined
2021-10-18Secondary Market· undefined
2020-12-11Secondary Market· undefined
Leadership Team
Javier Ferreira
Co-CEO and Board Member
Walter Driver
Co-Founder, Chairman and Co-CEO
Recent News
pocketgamer.biz
2024-11-21
2024-11-20
Company data provided by crunchbase
