LHH ยท 14 hours ago
Marketing Data Analyst
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Responsibilities
Manage lead generation and campaign execution
Track and analyze campaign performance, providing detailed reports
Handle and execute marketing automation campaigns, including email campaigns and automation of inbound lead processing
Manage sales funnel leads and conduct A/B testing on landing pages
Analyze paid search performance, including ad copy, PPC, and budget results
Identify areas for improvement and develop actionable recommendations
Advise clients on strategies to enhance campaign effectiveness
Communicate opportunities and insights within the internal team
Qualification
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Required
Minimum of 5 years of experience in marketing and data analysis
Proficiency with Salesforce and marketing automation tools (e.g., Pardot)
Experience in executing marketing automation activities
Skilled in A/B testing and reporting on findings
Strong analytical and problem-solving abilities
Excellent communication skills
Preferred
Agency experience