Astound · 2 days ago

Marketing Data Analytics Manager

Princeton, NJ

Full-time

Onsite

Mid Level

$75K/yr - $95K/yr

3+ years exp

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Insider Connection @Astound

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Responsibilities

Pulling, combining, and analyzing large sets of marketing data to derive actionable insights and trends

Interpreting data to provide meaningful recommendations for marketing campaigns and initiatives

Collaborating with the digital marketing team to analyze paid media data and attribution analysis to optimize campaign performance

Using statistical models and predictive analytics to identify opportunities for improving marketing effectiveness

Developing and refining customer segmentation models for tailored marketing strategies

Utilizing demographic and behavioral data to create targeted marketing campaigns

Evaluating ROI for various marketing channels and providing resource allocation recommendations based on data-driven insights

Conducting competitive analysis using market data to identify opportunities and threats

Creating clear and concise data visualizations to communicate insights effectively and presenting findings to cross-functional teams and senior management

Working closely with finance, sales, and product development teams to align data analytics with overall business goals

Performing other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing data analyticsMicrosoft officeBi/data reporting toolsPowerpointExcelTableauGoogle analyticsGoogle looker studioSqlDigital marketingEcommerceOnline retailOnline data setsAnalyzing dataPaid mediaDirect mailCall centerRetailDoor to doorBusiness acumenProblem-solvingHard-working communication team player

Required

3+ years of proven experience in Marketing Data Analytics

3+ years of experience and proficiency with Microsoft Office and BI/data reporting tools, for example: PowerPoint, Excel, Tableau, Google Analytics (GA4), Google Looker Studio, ability to write SQL

Familiar with key data points and how to measure effectiveness of various types of digital marketing; (i.e.. Display/programmatic, social, search)

Experience working with eCommerce, online retail, digital marketing and online data sets

Experience analyzing data from other marketing channels such as paid media, direct mail, call center, retail, door to door

Excellent communication skills and ability to communicate with all levels of staff and outside parties both written and verbally

Strong team player – enjoys interacting with others to find solutions and strategies

Excellent analytical skills and business acumen – ability to understand and interpret data, solve problems and distill data into actionable recommendations

Bachelors or Master’s degree in Marketing Analytics or related field (e.g., Business Analytics, Data Science, or other areas of Marketing)