Deloitte · 2 days ago

Marketing Data Consultant

USA

Full-time

Hybrid

Mid Level

3+ years exp

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Responsibilities

Collaborate with cross-functional teams to understand their data and functional needs.

Conduct data analysis to provide insights and support strategic decision-making.

Develop and maintain reports and metrics that provide insights into business function performance.

Provide support for business function processes, troubleshooting issues, and assisting in their resolution.

Qualification

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Email MarketingAudience DiscoverySegmentationModeling StrategyData QualitySFMCMarketing Cloud CampaignsPaid Media AdvertisingOmnichannelMedia AnalyticsSocial MediaSocial ListeningSEODelivery Teams ManagementCross-Functional CollaborationIndustry Trends AnalysisMarketing MeasurementProblem-SolvingCollaborationTime ManagementClient Facing

Required

Bachelor’s degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar

3+ years of experience in email marketing campaign strategies and reporting

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred

2+ years of audience discovery and segmentation, measurement, modeling strategy, and data quality

Ability to collaborate with key stakeholders and business customers to refine SFMC needs and objectives and develop new Marketing Cloud campaigns

Knowledge of paid, owned, and earned media advertising, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

Experience supporting and/or leading delivery teams while partnering with internal cross-functional teams

Strong client facing experience

Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts

Knowledge of industry trends and upcoming changes in marketing measurement best practices