78 applicants

Company

California Casualty · 6 hours ago

Marketing Data Scientist

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $109K/yr

5+ years exp

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Financial ServicesInsurance

Hiring Manager

Kelly DeSousa

Insider Connection @California Casualty

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Responsibilities

Imports, organizes, cleanses, extracts and transforms data for various marketing campaigns, comprehensive analysis, feature engineering, and model-building.

Maintains and improves data pipelines to ensure quality and relevance for marketing insights.

Completes list extraction, segmentation, selections and data preparation for use in marketing campaigns.

Assists in the design and implementation of A/B tests and executes causality experiments and reports on campaign effectiveness and provides insights on optimized outcomes.

Analyzes data from multiple sources (website, paid media, social, direct marketing campaigns).

Identifies trends, market opportunities, and campaign performance.

Communicates findings and actionable insights to stakeholders.

Manages and optimizes marketing automation platforms (Eloqua, Intercom) in order to streamline and enhance marketing processes.

Resolves issues to minimize downtime and optimizes platform usage to maximize return on investment.

Plans, develops, executes, and maintains both standard marketing and lead nurturing campaigns to engage and convert prospects.

Develops email campaign deployment.

Engineers campaign flow to maximize engagement rates and reports and monitors on campaign performance.

Evaluates campaign success using metrics (ROI, CPS, and conversion rates).

Develops detailed user-friendly reports to inform marketing strategy.

Develops the necessary tools/campaigns/functionality to execute and achieve marketing objectives, budget allocation, and tool integration.

Presents findings through dashboards and reports using data visualization techniques.

Partners with marketing, IT and other departments.

Refines data collection procedures and maintains up-to-date knowledge of products, tracking, and logging practices.

Documents tools, methodologies, and dataset structures.

Maintains and adheres to all enterprise, group, partner requirements and best-practices for data privacy and security for all PII.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data EngineeringStatistical AnalysisMarketing AutomationData VisualizationEmail MarketingCampaign StrategyCloud ServicesVersion ControlSalesforceEloquaGuidewireGoogle AnalyticsCRM SystemsRegression AnalysisLinear Algebra

Required

5+ years in data science, data engineering, or a related analytics role, preferably with a marketing focus.

Strong command of databases such as Salesforce, Eloqua and Guidewire.

Advanced understanding of statistics (distributions, regression, testing) and applied math skills (statistics, linear algebra) to solve real-world marketing problems.

Experience with data visualization and reporting tools to create insightful and accessible reports.

Knowledge of tools and platforms like Google Analytics, CRM systems, and marketing automation software.

Exposure to cloud-based data services and experience with version control systems.