1848 Ventures, backed by Westfield · 1 day ago

Marketing Director (TakeUp)

United States

Full-time

Remote

Director/Executive

5+ years exp

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Responsibilities

Develop and execute a marketing strategy that elevates TakeUp to a top-of-mind solution in the hospitality industry.

Craft a social media presence that sparks engagement and builds community, sharing our journey and impact in authentic, meaningful ways.

Establish TakeUp as the go-to industry thought leader, creating high-impact industry insights, white papers, and more.

Orchestrate our presence and lead the setup and show execution at trade shows and events, ensuring memorable and impactful brand experiences.

Define and communicate our evolution from a niche product to a must-have platform, partnering with product teams to keep our positioning sharp and relevant to develop strong product-market fit.

Lead content creation across formats—case studies, webinars, white papers—that showcase our expertise and resonate with the needs of our audience.

Shape and elevate our brand across all touchpoints, maintaining a consistent and compelling voice.

Test, learn, and iterate, adjusting strategies to maximize effectiveness and staying nimble in a fast-paced environment.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategySocial Media ManagementPublic RelationsContent CreationBrand PositioningPaid Media CampaignsSaaS ExperienceHospitality Industry KnowledgeAgile ExecutionAudience-Focused Messaging

Required

5+ years of experience in shaping and scaling brands in the hospitality or SaaS industry.

Proven track record in helping companies transition from a single solution to a platform, with a solid understanding of positioning and product evolution.

Skilled communicator, able to create compelling, audience-focused messaging.

Hands-on experience managing paid media campaigns and optimizing ROI across diverse channels.

Foster a collaborative spirit with an ability to work alongside a passionate, agile team, showing a willingness to collaborate and take initiative.

Entrepreneurial spirit with a passion for experimentation and a solutions-oriented mindset.

History of fast-paced, impactful execution and a desire to work alongside a talented, dedicated team.