Glooko · 1 day ago

Marketing Director

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators

Identify and track market trends and competitors

Create ongoing market updates for sales and for Glooko leadership on customer and partner trends

Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source.

Track event performance, including leads and opportunities created, ensuring precise attribution to specific events.

Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives.

Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements.

Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms.

Monitor social media interactions and respond promptly to maximize engagement.

Drive field marketing initiatives to increase brand visibility and engagement within targeted markets.

Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications.

Collaborate with sales, product development, and customer support teams to ensure an integrated marketing approach.

Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements.

Ensure deadline compliance, handle event registrations, and coordinate schedules for internal and external attendees.

Liaise with booth logistics vendors to manage setup and teardown, ensuring smooth on-site operations.

Oversee shipment and receipt of marketing materials and collateral for events.

Identify and secure speaking opportunities at trade shows, webinars, and digital events.

Coordinate with internal subject matter experts to prepare presentations and materials.

Brief and prepare speakers for all sessions, ensuring alignment with event goals and audience expectations.

Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic.

Plan and implement post-event follow-up campaigns to nurture leads and convert them into sales opportunities.

Qualification

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Life Sciences experienceDigital MarketingEvent CoordinationGo-to-Market strategiesHubSpotSalesforceB2B MarketingContent DevelopmentMulti-channel MarketingAccount-Based MarketingEvent Promotion