Goodwin Recruiting · 3 days ago

Marketing Director

New York, NY

Full-time

Onsite

Director

$200K/yr - $220K/yr

5+ years exp

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Responsibilities

Marketing Campaigns: Plan, execute, and optimize campaigns across digital, social media, email, print, and experiential channels. Collaborate with internal teams and external partners on creative assets and messaging.

Brand Management: Enhance and maintain the museum's brand identity, ensuring consistency across all platforms.

Audience Engagement: Develop strategies to deepen engagement and attract new visitors using data analytics and customer insights.

Content Creation: Work with creative teams to produce engaging digital content that aligns with the museum's brand.

SEO and SEM: Improve search engine visibility and manage PPC campaigns to drive qualified traffic.

Social Media Management: Grow the museum’s social media presence with content calendars, follower engagement, and social advertising.

Email Marketing: Execute email campaigns to promote events, exhibitions, and drive sales.

Analytics and Reporting: Use analytics tools to track and optimize marketing performance.

Stay Current: Keep up with trends and best practices in digital marketing and consumer behavior.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingRevenue GrowthSales TargetsDigital MarketingSEOSEMSocial MediaEmail MarketingData-Driven ApproachCross-Functional Teams ManagementProblem-SolvingCommunicationNegotiationInterpersonal SkillsStrategic ThinkingInnovationCollaboration