NetVirta, Inc. · 2 days ago

Marketing Director

Boston, MA

Full-time

Hybrid

Director

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

3D TechnologyApparel

Growth Opportunities

Insider Connection @NetVirta, Inc.

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate with senior leadership to define and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention for the fashion app, aligning with business goals and product vision

Lead the development and implementation of multi-channel marketing campaigns to maximize brand visibility and reach

Manage and mentor a team of marketing professionals to achieve ambitious targets and deliver compelling brand experiences

Drive brand positioning and messaging initiatives to enhance brand identity and consumer engagement

Analyze data insights to evaluate marketing performance, optimize campaigns based on KPIs, and maximize ROI

Collaborate with other facets of the marketing team to inform decision-making and drive product innovation based on market insights

Cultivate relationships with key stakeholders to amplify brand awareness and foster partnerships

Stay informed about industry trends, market dynamics, and competitor activities to refine marketing strategies proactively

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyData AnalysisStrategic ThinkingMarketing TechnologiesTrend AnalysisProblem-SolvingLeadershipCommunicationCollaborationAdaptabilityFlexibilityMarketing AnalysisBrand ManagementData InterpretationMarketing Technology KnowledgePassion

Required

Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferred

Proven track record of 5-7 years in marketing roles, with experience in B2C environments, preferably within the app or tech industry

Demonstrated leadership experience with a minimum of 2-3 years in managerial positions, leading and motivating cross-functional teams to achieve business objectives

Strong strategic thinking and problem-solving skills, with the ability to translate data insights into actionable marketing strategies and initiatives

Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

Results-oriented mindset with a focus on delivering measurable outcomes and achieving aggressive growth targets

Familiarity with marketing technologies, trends, and best practices, with a passion for staying ahead of the curve in a rapidly evolving digital landscape

Adaptability and flexibility to thrive in a dynamic startup environment, where agility and innovation are essential to success