T2D2 · 12 hours ago

Marketing Director

New York, NY

Full-time

Remote

Director/Executive

Maximize your interview chances

AppsArchitecture

Insider Connection @T2D2

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Run email, performance marketing and web marketing initiatives to design, test and evolve lead nurturing tactics

Grow a marketing team from the ground-up, including future hires and marketing staff oversight.

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Includes email campaigns, paid digital advertising, trade show strategy and more.

Actively manage our paid digital ad platforms and CRM platforms, adjusting based on performance metrics, Google Search and Analytics parameters and more.

Work with creative team to develop required collateral and graphic design to support marketing campaigns

Develop creative briefs and guide creative strategy to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingMarketing automationCRM toolsGoogle AnalyticsHubSpotLinkedIn adsGoogle AdsFacebook AdsProject managementMarket analysisEmail marketingSocial media strategyInteractive applications design