Lumivero · 2 days ago

Marketing Email Specialist

United States

Full-time

Remote

Entry Level

$60K/yr - $65K/yr

1+ years exp

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Responsibilities

Email Campaign Execution: Design, Build, QA, and deploy engaging email campaigns using Marketo, ensuring timely delivery and flawless execution.

Automation Workflow Management: Develop and manage automated email to nurture leads, onboard clients, and re-engage inactive clients.

Segmentation and Personalization: Utilize Marketo’s segmentation tools to identify and create specific audience segments with personalized messaging, maximizing relevance and engagement.

Performance Analysis: Monitor and analyze email campaign performance metrics and deliverability score, providing actionable insights to optimize account health and future campaigns to drive continuous improvement.

Provide regular campaign performance reports that include opens, clicks, conversions, revenue, unsubscribes, etc

SPAM Compliance: Ensure all email marketing campaigns comply with relevant spam laws (ie. CAN-SPAM, GDPR, CASL)

Assist with marketing functions as needed

Qualification

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