University of the People · 3 days ago
Marketing Insights Analyst
United States
Full-time
Remote
Entry, Mid Level
$65K/yr - $70K/yr
2+ years exp
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Responsibilities
Brand Positioning & Perception Analysis
Lead research initiatives to understand and enhance our brand’s positioning in the marketplace.
Evaluate brand perception across various target audiences and regions to inform positioning strategies.
Market Segmentation & Persona Development
Conduct detailed market segmentation to define target audience segments and provide clarity on potential student personas.
Utilize research to enhance personalization and relevance in our messaging, product development, and content.
Identify Market Growth Opportunities
Conduct market research to uncover growth opportunities in regions within the United States, and globally, advising on regional adaptation strategies.
Analyze market trends, consumer behaviors, and competitive landscapes to recommend effective expansion approaches.
Competitive Landscape Analysis
Continuously monitor competitors, identifying our unique strengths and areas for improvement.
Provide ongoing recommendations on our competitive advantages and suggest actionable strategies to differentiate our offerings.
Insight-Driven Strategy Recommendations
Translate research insights into strategic recommendations that support marketing, branding, and content objectives.
Collaborate with cross-functional teams to validate and refine branding and content strategies, ensuring alignment with market leadership goals.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Social Sciences, or a related field (Master’s preferred).
2+ years of experience in market research, strategy, or a similar role, ideally within education or related industries.
Proven track record in brand positioning, market segmentation, and identifying growth opportunities.
Strong analytical skills, with proficiency in using qualitative and quantitative research methods and tools.
Experience with primary and secondary sources, with the ability to synthesize existing third-party data into relevant, actionable insights.
Ability to synthesize complex data into actionable insights and effectively communicate findings to stakeholders.
Proficiency in research software and tools, such as SPSS, Tableau, or similar platforms.
Preferred
Master’s degree in Marketing, Business, Social Sciences, or a related field.
Experience in global market research, particularly within regions like North America, Latin America and Africa, is highly desirable.
Company
University of the People
University of the People is a non-profit online institution of higher education that offers associate and bachelor’s degrees.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Shai Reshef
Founder and President
Company data provided by crunchbase
