INSPYR Solutions · 2 days ago

Marketing Insights Researcher

United States

Contract

Remote

Senior Level, Lead/Staff

$60/wk - $80/wk

8+ years exp

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Information TechnologyProfessional Services

No H1B

U.S. Citizen Only

Insider Connection @INSPYR Solutions

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Lead research that addresses core business problems for Instagram

Design and execute innovative quantitative and qualitative research to support the marketing organization

Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people

Test creative execution and contribute to campaign insights

Inspire product creation and influence product roadmaps to bring our brand to life within the product

Communicate effectively in order to motivate people to take action in marketing and across the organization

Qualification

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Market ResearchQuantitative ResearchQualitative ResearchData AnalysisResearch DesignSurvey DesignSPSSRPythonSQLQualtricsSurveyMonkeyStrategic RecommendationsAgency ManagementInternational ResearchProduct OptimizationBrand StrategyCreative TestingMarketing Campaign MeasurementLifecycle Research

Required

Demonstrated track record of identifying business opportunities and using research to drive strategy

Experience with independently executing full-cycle research from research design to reporting and socialization of results

Bachelor’s degree with 8+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)

Experience directing agencies/vendors to deliver results

Experience using primary and secondary research to influence executives and colleagues

Experience with international research

Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research