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Marigold · 3 days ago
Marketing Intent and AI Specialist
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Translate intent insights into relevant analyses for the marketing and sales teams across market regions, segments, and product use cases.
Champion proactive sharing of information to increase results, process improvement and best practices.
Maximize adoption of MarTech intent and AI capabilities, researching and evaluating untapped functionalities to recommend additional Use Cases.
Provide guidance on how to leverage AI email tools and prompt engineering to craft relevant, on-brand email campaigns for target accounts.
Work in close collaboration with the Marketing and Sales teams to identify areas of opportunity and pivot marketing strategies based on the emerging needs of key accounts.
Develop a comprehensive understanding of how intent data can accelerate and validate pipeline to drive ROI for the organization.
Collaborate closely with the ABX team to integrate intent insights into landing pages and campaign strategies effectively.
Lead enablement sessions to empower sales, account executives, and BDRs to leverage intent for their outreach efforts.
Create an intent curriculum and enable sales teams globally, ensuring they understand how to utilize intent data for their territories.
SME - become a content and technical expert related to but not limited to audience building, predictive analytics, conversational email, and orchestration with intent.
Knowledge Translation – translate intent insights into meaningful and easily understood stories that can be leveraged for campaigns and growth in the organization.
Qualification
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Required
5+ years of work experience in marketing.
2+ years of experience working with MarTech, Intent, Predictive and/or AI systems.
Hands-on experience translating intent insights into new pipeline opportunities.
Proficiency in HubSpot, 6Sense, and Salesforce, with the ability to maximize the functionalities of these platforms.
Strong analytical skills, with the ability to connect the dots between intent data and business opportunities.
Excellent communication skills, capable of presenting insights to stakeholders.
Proven track record of driving marketing effectiveness through advanced utilization of technology and data analytics.
Experience with framework, metrics, processes, and tools that support marketing metrics and pipeline generation.
High degree of creativity, attention to detail, self-motivation, and drive.
Enthusiastic team player with a penchant for collaboration and knowledge sharing.
Data driven, technical, self-starting and curious.
Technical acumen to understand how to design campaigns that optimize the use of our tech stack/platform.
Benefits
Medical/dental/vision insurance
Life and disabilities insurance
Generous time off (Open Time Away)
Paid holidays
Birthday benefit day off
401k plan with company match
Employee-centric and supportive remote work environment
Paid parental leave
Company
Marigold
Marigold offers marketing technology solutions designed to help marketers of all sizes grow the relationships that grow their business.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$410M2019-05-14Private Equity· $410M
Leadership Team
Mike Gordon
Chief Executive Officer
Kenna Hilburn
SVP, Product Operations
Recent News
Company data provided by crunchbase
