Scent Beauty, Inc. · 2 days ago

Marketing Intern

NYC Metro Area

Internship

Remote

Intern

1+ years exp

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CosmeticsDirect Sales

Hiring Manager

Debra Johnson

Insider Connection @Scent Beauty, Inc.

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Responsibilities

In collaboration with the Brand Director, leading short-and long-term innovation plan. From insight analysis to product concepting, development, communication and 360 launch campaigns.

Help to define and develop outstanding support 360 toolboxes to achieve successful new launches or support existing lines aligned with markets and commercial needs.

Ensure coordination with internal teams, licensor and external agencies.

Assist in the creation and updating of market and brand decks for internal and external presentations.

Gather and organize relevant data, images, and content to ensure decks are comprehensive and visually appealing.

Collaborate with the marketing and design teams to ensure consistency with brand guidelines and messaging.

Coordinate input of creative briefs (providing clear and concise direction following brand guidelines) and ensure all requests are completed within designated timeframes.

Assist in content creation process including development of communication assets (advertising, digital, POS) and product shoots with the Brand Director.

Assist and collaborate with Brand Director and PR agencies to develop and implement PR strategies for new product launches or to support existing lines.

Assist in managing relationships with PR agencies, ensuring consistent communication to drive projects to completion.

Assist in monitoring the PR budget and evaluating activity costs, ensuring effective allocation of resources for maximum impact.

Monitor and analyze PR results to share with licensor, and help to continually refine strategies and tactics.

As needed, assist in conjunction with PR agencies to organize press events and other activations.

Monitor and report on current and emerging market trends, consumer behavior, and industry innovations.

Identify opportunities for new product development and marketing strategies based on trend analysis.

Conduct thorough research on industry competitors, analyzing their products, marketing strategies, and market positioning.

Qualification

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MarketingPublic RelationsBrand DevelopmentTrend Analysis

Required

Studying for a bachelor’s degree in marketing, Public Relations, Communications, or a related field.

1-3 years of experience preferably within beauty, lifestyle, consumer goods or related industries.

Excellent verbal and written communication and a keen eye for detail.

Excellent organizational skills, with the ability to prioritize workload and meet deadlines consistently.

Ability to work well in a small, high-visibility team while being a self-starter comfortable working independently, meeting deadlines and driving projects with minimal supervision.

Ability to work collaboratively across functions and with executives at all levels of the organization.