Marketing Lead @ Cogeco Connexion | Jobright.ai
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Cogeco Connexion · 18 hours ago

Marketing Lead

positionDuncansville, PA
timeFull-time
remoteRemote
senioritySenior Level
date7+ years exp
ftfMaximize your interview chances
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Responsibilities

Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
Build a cross-sell strategy based on new product or new speed available.
Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
Set up a winback journey to recover accounts within a short period of time.
Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meets the acceptance criteria.
Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
Oversee the creation of compelling content, including emails, direct mailing, case studies and presentations, tailored for B2B/B2C audiences.
Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.
Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingB2C marketingTelecommunications industryMarketing strategy developmentData analysisDigital marketing toolsSalesforceGoogle AnalyticsLinkedIn AdsAgile practicesFluent in EnglishFluent in French

Required

Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and presentation skills.
Creative thinking and problem-solving abilities.
Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.

Preferred

A Master’s degree or MBA.
Experience working in an agile team or squad, with a solid understanding of agile practices.

Company

Cogeco Connexion

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Cogeco delivers 100% local support on a fibre-powered network.
dateFounded in 1992
location
Montréal, Quebec, CAN
people-size1,001-5,000 employees
web-link
http://www.cogeco.ca

Funding

Current Stage
Public Company
Total Funding
$392.4M
Key Investors
Government of Canada
2023-03-16Grant· $2.4M
2014-09-08Post Ipo Debt· $175M
2013-06-28Post Ipo Debt· $215M
Company data provided by crunchbase
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