Ideogram · 4 days ago

Marketing Lead

New York, NY

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Content Marketing: Optimize organic traffic through compelling content.

Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.

Product Marketing: Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches.

Email Marketing: Build and manage email marketing campaigns to nurture user engagement, improve retention, and drive conversions.

Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.

Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.

Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.

Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.

Experimentation & Scaling: Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingProduct MarketingEmail MarketingSEOContent CreationDigital MarketingAnalytics PlatformsMarketing Automation ToolsContractor ManagementInfluencer EngagementData-Driven Decisions