Italic · 1 day ago
Marketing Lead
Austin, TX
Full-time
Remote
Mid, Senior Level
$120K/yr - $160K/yr
5+ years exp
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Responsibilities
Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
Own key performance metrics including CAC, ROAS, and customer LTV across channels
Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
Scale successful programs while maintaining strict profitability requirements
Collaborate with product and merchandising teams to align growth strategies with new collection launches
Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
Work closely with finance to optimize spending and maintain profitable unit economics
Guide email and CRM strategy to foster long-term relationships with our premium customer base
Qualification
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Required
5+ years of growth marketing experience, preferably in premium/luxury DTC brands
Proven track record of scaling profitable customer acquisition programs
Deep expertise in performance marketing across paid social, search, and emerging channels
Experience marketing to affluent consumers with sophisticated taste
Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
Strong understanding of email marketing automation and CRM systems
Ability to analyze complex datasets and translate insights into actionable strategies
Refined aesthetic sensibility and understanding of luxury consumer psychology
Outstanding analytical capabilities and attention to detail
Proven ability to thrive in fast-paced, metrics-driven environments
Exceptional communication skills and cross-functional collaboration abilities
Natural drive for excellence and continuous optimization
Company
Italic
The marketplace made for you.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$15M2021-04-01Series B
2020-12-22Series Unknown
2018-11-15Series A· $15M
Leadership Team
Jeremy Cai
Founder and CEO
Recent News
Medium
2023-10-03
2023-10-02
Company data provided by crunchbase
