Marketing Lead @ Swooped | Jobright.ai
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Swooped ยท 3 hours ago

Marketing Lead

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date5+ years exp
ftfMaximize your interview chances
Artificial Intelligence (AI)Human Resources

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Responsibilities

Develop and execute sophisticated growth strategies that align with premium positioning while driving profitable customer acquisition.
Lead data-driven initiatives across paid media, email, and organic channels while maintaining an elevated brand voice.
Design and implement testing frameworks to optimize conversion rates while preserving luxury market positioning.
Partner with creative teams to ensure all growth initiatives reflect a contemporary aesthetic inspired by French design.
Own key performance metrics including CAC, ROAS, and customer LTV across various channels.
Build and optimize multi-channel campaigns targeting core demographics of sophisticated professionals (ages 28-45).
Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions.
Scale successful programs while maintaining strict profitability requirements.
Collaborate with product and merchandising teams to align growth strategies with new collection launches.
Partner with creative teams to ensure that all acquisition materials reflect an intentionally designed, irreverent brand voice.
Work closely with finance to optimize budgeting and maintain profitable unit economics.
Guide email and CRM strategies to foster long-term relationships with a premium customer base.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingPerformance MarketingAnalytics PlatformsPaid Media PlatformsEmail Marketing AutomationCRM SystemsData AnalysisCustomer AcquisitionLuxury Consumer PsychologyAesthetic SensibilityCross-Functional Collaboration

Required

5+ years of growth marketing experience, preferably in premium/luxury direct-to-consumer brands.
Proven track record of scaling profitable customer acquisition programs.
Deep expertise in performance marketing across paid social, search, and emerging channels.
Experience marketing to affluent consumers with sophisticated tastes.
Advanced proficiency in analytics platforms (e.g., Google Analytics, Looker).
Expert-level knowledge of paid media platforms including Meta, Google, and TikTok.
Strong understanding of email marketing automation and CRM systems.
Ability to analyze complex datasets and translate insights into actionable strategies.
Refined aesthetic sensibility and understanding of luxury consumer psychology.
Outstanding analytical capabilities and attention to detail.
Proven ability to thrive in fast-paced, metrics-driven environments.
Exceptional communication skills and cross-functional collaboration abilities.
Natural drive for excellence and continuous optimization.

Company

Swooped

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Swooped is a job search platform using AI to optimize resumes and cover letters, focusing on remote job opportunities.
dateFounded in 2022
location
Sacramento, California, USA
people-size11-50 employees
web-link
https://swooped.co

Funding

Current Stage
Early Stage

Leadership Team

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Matt Landau
Co-Founder
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Jake Dluhy
Founder & CTO
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Company data provided by crunchbase
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