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Company

Ecolab · 3 hours ago

Marketing Leader, Digital Product Growth

King of Prussia, PA

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

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No H1B

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Responsibilities

Develop and oversee the innovation roadmap for digital products in the Life Sciences market segment.

Develop a deep understanding of the market landscape and customer processes and needs, to accelerate and drive the innovation pipeline forward.

Lead cross-functional teams to accelerate digitally-enabled programs to drive success from concept phase to commercialization.

Partner closely with industry partners, sales and other marketers to gain VOB and VOC to inform the development of Ecolab digital offerings.

Identify key customer and business requirements for digital capabilities to evolve, prioritize, and support the digital product development.

Develop and implement a comprehensive growth strategy that enables a cross-functional team to achieve short and long-term digital product growth goals.

Partner with General Managers and business leadership to prioritize commercial, technology, and process needs for a customer value-first delivery model, maximizing market competitiveness.

Lead cross-functional teams of subject matter experts across marketing, RD&E, sales, CDS, training, and others to ensure the new offerings are truly best-in-class and are delivered in a very fast turnaround.

Build and manage go-to-market strategy, monetization and execution plans.

Collaborate closely with marketing teams to ensure smooth transition of valuable existing segment-specific content as well as creating a pipeline of planned innovation-supporting content.

Gain alignment from the most senior levels of the organization on offering development, launches and ultimately successful adoption.

Manage communication strategy and plan for new capability launches in collaboration with marketing communications.

Ensure flawless execution by developing sales enablement tools and processes to launch the new and existing digital offerings in collaboration with ECL training, MarComm, segment Marketing, and CDS partners.

Set relevant performance metrics aligned with business objectives.

Contribute to overall and digital M&A strategy when necessary.

Qualification

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Digital product innovationMarket strategy developmentCross-functional team leadershipAgile process managementProduct launch strategiesMaster's degreeLeadership qualitiesCollaboration skills

Required

Bachelor’s degree with 10 years professional experience

5+ Years experience building and implementing a digital product innovation in Life Sciences

Immigration sponsorship is not available for this position

Preferred

Masters degree in business or computer science

Experience leveraging agile process management to deliver digital tools in a collaborative environment

Must have demonstrated initiative and ability to work independently and handle multiple tasks

Effective oral and written communication skills, good attention to detail, and well-developed leadership qualities

Demonstrated ability to partner with key business stakeholders, understand complex problems, identify, and recommend solutions and communicate to all levels of leadership and partners.

Demonstrated ability to effectively communicate a compelling vision, strategy, and roadblocks to executive level leaders, and build into an execution plan

Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery

Experience in developing new product launch strategies -- including pricing, marketing communications, and value proposition development

Demonstrated ability to translate customer problems into meaningful solutions.

Ability to collaborate and partner with all levels of an organization.