Flashfood · 1 day ago

Marketing Manager, B2B

Philadelphia, PA

Full-time

Remote

Mid, Senior Level

5+ years exp

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E-CommerceGrocery

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Responsibilities

Own and build out a world-class B2B marketing function

Develop a content marketing strategy and production engine (case studies, webinars, lead magnets, thought leadership, etc.) that resonates with grocers and drives inbound demand

Create and execute disruptive marketing campaigns aligned with business goals to generate awareness and leads

Build out a roster of top tier agencies and freelancers to augment our internal team, ensuring that we are balancing the need for speed and quality

Oversee paid digital campaigns, working closely with freelancers and/or vendors to drive efficiency in SEM, paid social, programmatic and other channels as identified

In tandem with the Lifecycle Marketing Manager, build out our B2B CRM strategy and calendar, owning content and segmentation

Develop and own Flashfood’s SEO strategy, ensuring a focus quality and relevance throughout

Ensure trackability and visibility on all key metrics, working with our data and rev ops resources to ensure that necessary dashboards are in place

Work closely with Comms leadership to ensure Flashfood leaves a lasting impression at key industry events

Plan, coordinate, and execute a best-in-class schedule for industry trade shows, vendor showcases, and partner events

Maximize event ROI through pre-event outreach, on-site activations, and post-event follow-ups

Work closely with sales and comms to ensure that we are maximizing association relationships and strategic partnerships that will feed our growth

Collaborate closely with sales leadership and account management teams to deliver content and materials that delight prospects and partners alike

Qualification

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B2B MarketingAccount-Based MarketingContent CreationHubSpotSalesforceDigital MarketingSEOA/B TestingCMS ExperienceData AnalysisSustainability Passion