Trustwave · 14 hours ago
Marketing Manager, Channels and Alliances
United States
Full-time
Remote
Mid, Senior Level
7+ years exp
Maximize your interview chancesCloud SecurityCyber Security
No H1B
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Responsibilities
Plan and execute a high performing marketing program focused on targeted awareness and demand creation through our Channels and Alliances partners
Utilize modern marketing functionality with digitally native messaging, campaigns and tactics
Leverage global campaigns and content and customize to regional requirements where needed
Work closely with the Channels & Alliances team and our partners to increase the flow of qualified, registered Opportunities and closed wins.
Build and execute a quarterly and annual marketing plan
Report and manage on agreed KPIs, find opportunities to improve effectiveness and efficiency
Partner with key stakeholders in Marketing, Product Management, Delivery and Regions to strategize and plan for the best marketing approach against desired outcomes
Work with key channel and alliances partners to ideate, develop and execute mutually beneficial marketing programs
Drive regional event strategy with partners, in collaboration with the rest of the Marketing team, optimizing the mix of virtual and physical events, to generate incremental demand
Promote the Trustwave brand by identifying and securing partner-aligned client evangelism opportunities
Collaborate effectively with teammates and stakeholders to optimize marketing execution and efficiency
Report on marketing performance and ROI metrics
Qualification
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Required
7-10 years of experience of field marketing, demand gen, and/or channels/alliances marketing experience
Proven track record of creating and tracking demand-gen results
Deep understanding of marketing and sales processes, lead conversion and KPIs throughout the demand gen funnel
Collaborative presence with ability to engage and partner with colleagues across the business and with channel/alliances partners
Growth mindset; Ability to deal with ambiguity, think outside the box and provide a continuous flow of new ideas and process improvements
Comprehensive understanding and demonstrated success leveraging digital and traditional marketing approaches
Cross-functional leader, natural communicator and ability to build relationships and alignment
Proficient in analyzing data and distilling results for leadership
Entrepreneurial spirit with desire to drive an impact in a high-growth, transformative environment
A high school diploma or equivalent is required; a college or university degree is a plus.
Company
Trustwave
Trustwave is a security services firm that reduces cyber risk and fortifies organizations against disruptive and damaging cyber threats.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
FTV Capital
2024-11-12Acquired
2004-05-19Series A· $10M
Leadership Team
Eric Harmon
Chief Executive Officer
J. Lawrence Podmolik
CTO
Recent News
2024-12-04
2024-12-03
2024-11-29
Company data provided by crunchbase
