CyberRisk Alliance · 4 hours ago

Marketing Manager, Events

United States

Full-time

Remote

Mid Level

$70K/yr - $75K/yr

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Responsibilities

Collaborate closely with the Head of Event Marketing and other marketers to devise and implement integrated marketing strategies for custom events, crafting marketing briefs to outline key event details including value propositions, audience profiles, and attendee demographics.

Ensure timely completion of all marketing deliverables as per the prescribed event timeline.

Develop comprehensive event marketing strategies in collaboration with the marketing team, focusing on email promotion, registration page creation, website development, social media management, social advocacy platforms, automated communication, and telemarketing initiatives.

Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance.

Design and optimize registration pages for events, ensuring user-friendliness, clear calls-to-action, and seamless integration with registration platforms.

Oversee the creation and maintenance of event websites, ensuring they reflect the event's brand identity, provide essential information, and facilitate registration and engagement.

Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach.

Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups, leveraging marketing automation tools.

Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness and CPA.

Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals.

Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration, maintaining a professional and persuasive approach.

Qualification

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Event MarketingMarketing AutomationEmail MarketingGraphic DesignSwoogoProject ManagementAI TechnologiesInformation Security