ICEYE · 9 hours ago

Marketing Manager, Government Solutions

New York, NY

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

6+ years exp

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Responsibilities

Leading the planning, development and implementation of the marketing strategy for ICEYE Government Solutions in alignment with commercial objectives, working closely with Regional sales leaders and the central marketing team

Working with Partner organisations to create and deliver growth-oriented partner marketing strategies

Copywriting and management of the creation and production of online and offline marketing content against the set deadlines

Creating and editing content pieces as part of integrated and powerful growth marketing campaigns driving demand and engagement via social media, web and email: whitepapers/ebooks, blog posts, web landing pages, articles, case studies, press releases, messaging documents etc.

Collecting data and insights from cross-functional teams, market research, customers and business partners and connecting the dots into an appealing storyline that engages with our target audiences and helps them with decision-making throughout the customer lifecycle

Delivering impactful messaging and content with clear CTAs

Creating pitch decks, collateral and other sales enablement materials, and where appropriate, partnering with graphic designers to turn written content into visual communication and marketing collateral in tight alignment with the government sales team and product & analytics team counterparts

Liaising with the rest of the content creation and marketing professionals at ICEYE to ensure alignment between business lines and the highest possible impact across all channels

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing strategyCopywritingContent creationCampaign managementProject managementNative-level EnglishHubspotSalesforceEmergency ManagementDisaster ResponseDefence marketingAerospace marketing

Required

6-10 years of relevant marketing strategy & planning, copywriting and content creation experience aiming for awareness and demand creation campaigns towards government audiences

Experience in creating relevant and engaging content and communications for crises

Native-level English skills, exceptional written and verbal communication skills

Strong conceptual skills and attention to detail

Experience with campaign management

Exceptional ability to collaborate and influence across the teams - strong track record of cross-functional marketing coordination and collaboration with commercial and product teams

Excellent project management capabilities with the ability to document and communicate plans and timelines effectively

Ability to work independently in a remote environment with teams across global time zones

Thrives in a fast-paced growth environment

Familiarity working with Hubspot and Salesforce is a plus

Flexible, positive attitude with entrepreneurial hands-on drive and spirit