IXL Learning · 1 day ago

Marketing Manager, Marketplace Brands

United States

Full-time

Remote

Senior Level, Lead/Staff

9+ years exp

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Courtney Cruz

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Responsibilities

Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant

Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed

Lead marketing of new product/feature launches, including internal and external communications and messaging

Oversee the email marketing and organic social media strategies for both brands

Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more

Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyMarketplace ExperienceTeam ManagementProject ManagementWritten CommunicationDetail-orientedInterpersonal SkillsStrategic Thinking

Required

BA/BS degree

9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms

Minimum of 2 years of managing, coaching, and motivating direct reports

Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals

Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values

Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count

You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish

Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally