TMB (Trusted Media Brands) · 9 hours ago

Marketing Manager, Social & Original Content

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Define, oversee and successfully execute multi-channel marketing campaigns designed to: raise awareness and drive viewership for key content launches, increase video submissions, acquire users, and support other initiatives as needed

Manage social media promo editorial calendars and act as campaign manager, working with various internal stakeholders in social, creative, streaming, production, PR, analytics, and other departments, as well as external partners such as agencies, influencers, talent, etc. to build, plan, and execute marketing campaigns

Implement tracking and reporting measures to gauge campaign success against agreed-upon KPIs and guide future strategy

Initiate and manage strategic partnerships designed to support campaigns and/or overall marketing goals

Partner with integrated marketing team and social team to determine longer-lead tentpoles that can span across social and streaming platforms

Assist in implementing the perpetual gathering of community-related intelligence for use in key decision-making by production, programming, and ad sales

Maintain competitive intelligence and stay abreast of what’s current and relevant in digital content

Flywheel execution for all brands across TMB, such as working with TMB brand socials, editorial, and site teams

Analyzing campaign performance and insights using Meta Suite, Google Analytics, Klayvio, and Looker

Create promo assets in Premiere and Photoshop when needed

Create and manage promotional plans/calendars for talents/hosts of streaming tv series

Collaborating on promotional campaigns with our streaming tv platform partners

Oversee creative ideation with creative marketing team on promo assets and execution with social media managers

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Omni-channel marketingSocial media strategyData analysisPremierePhotoshopMeta SuiteGoogle AnalyticsKlayvioLookerBrand building

Required

5+ years successfully executing omni-channel marketing strategies, most recently at a studio or publisher at a brand or agency driving content-driven marketing campaigns

Deep understanding of social platforms (specifically Instagram, Facebook, X (formerly Twitter), YouTube, TikTok, and Snapchat) and digital marketing best practices

Bachelor’s degree required

Creative thinker, adept brand builder, and culturally savvy

Analytical powerhouse who derives insights from data, with demonstrable success achieving customer acquisition, revenue and ROI goals

Effective time management and prioritization skills balanced with meticulous attention to detail

Adaptive, flexible and collegial attitude, with an ability to work efficiently across teams and seniority levels in a fast-paced environment

Sufficient experience with Premiere and Photoshop

Experience analyzing data pulling insights from data dashboards in Meta Suite, Google Analytics, Klayvio, and Looker