30 applicants

Company

Starbucks · 3 days ago

marketing manager, US Retail Integrated Marketing Strategy (Fall) [Remote, U.S.]

United States

Full-time

Remote

Mid Level

$98K/yr - $166K/yr

3+ years exp

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Responsibilities

Lead the seasonal campaign work for our Fall planning period - balancing short-term and long-term marketing priorities across all communications channels.

Lead the development and execution of multi-channel marketing strategies for key marketing initiatives - proactively identifying new opportunities to support Brand engagement throughout the year.

Lead the marketing strategy for our key product priorities for the season – beloved Pumpkin Spice Latte as well as other returning favorites and new introductions.

Manage the creation of marketing strategic priorities, and work with other marketing teams to create briefs and evaluate creative work with our agencies, ensuring output is on strategy and on budget.

Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs.

Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion.

Support the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.

Qualification

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Brand ManagementProject ManagementIntegrated Marketing StrategyMulti-Channel MarketingConsumer InsightsRelationship ManagementCreative Brief DevelopmentChange ManagementCross-Functional Collaboration

Required

Minimum 3+ years of brand management experience

Minimum 3+ years of project management experience

Ability to work proactively, collaboratively

Ability to communicate clearly, concisely and persuasively

Ability to balance multiple priorities and meet deadlines

Ability and willingness to navigate change and ambiguity

Benefits

Medical, dental, vision, basic and supplemental life insurance

Short-term and long-term disability

Paid parental leave

Family expansion reimbursement

Paid vacation from date of hire*

Sick time (accrued at 1 hour for every 25 hours worked)

Eight paid holidays

Two personal days per year

Participation in a 401(k) retirement plan with employer match

Discounted company stock program (S.I.P.)

Starbucks equity program (Bean Stock)

Incentivized emergency savings

Financial well-being tools

100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan

Student loan management resources

Access to other educational opportunities

Backup care

DACA reimbursement