NBCUniversal · 2 days ago
Marketing Manager - Customer Engagement
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
5+ years exp
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Responsibilities
Develop retention, cross-sell, and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
Develop testing matrices and methodologies, optimization efforts, and campaign analysis.
Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Channel Partners, Creative and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
Work closely with product marketing to ensure key messages, value proposition, and competitive advantages are consistently & clearly communicated to customers.
Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
Other duties as assigned.
Qualification
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Required
Four-year BS or BA degree
Five or more years of marketing experience
Experience in Subscription Marketing, a B2B Sales upsell/cross-sell role, or within eCommerce is recommended
Experience with CRM software programs like Salesforce, Marketing Cloud, Marketo, InlineManual, Intercom (or similar)
Deep knowledge of the customer journeys and sales funnels
Experience building behavior-based marketing tactics that drive conversions and reduce churn
Strong public speaker and presenter, able to effectively lead meetings, teams, and taskforces
High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Experience in balancing departmental relationships and work streams, with a demonstrated ability to successfully prioritize and manage
Ability to act as an internal and external advocate for projects, and engage appropriate stakeholders in risk identification and mitigation
Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
Highly analytical
Experience leveraging customer insights to drive strategy
Strong planning, organizational and project management skills
Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences
Company
NBCUniversal
NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.
10001+ employees
H1B Sponsorship
NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (32)
2022 (87)
2021 (44)
2020 (50)
Funding
Current Stage
Late StageTotal Funding
unknown2011-01-29Acquired
Leadership Team
Jeff Shell
CEO
Stephen Burke
Chief executive officer
Recent News
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2024-12-23
2024-12-11
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2024-12-04
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