AAPC · 11 hours ago

Marketing Manager - Higher Education

United States

Full-time

Remote

Mid Level

3+ years exp

Maximize your interview chances

EducationEmployment

Growth Opportunities

Insider Connection @AAPC

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

• Ideate and develop thought leadership content (webinars, eBooks, case studies, etc.) to illustrate our expertise in the market.

• Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market with new and existing products.

• Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps.

• Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner.

• Understand the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups.

• Conduct client and student surveys to gain a better understanding of our offerings and how we can drive growth.

• Work closely with the B2B and B2C sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships.

• Regularly present industry updates in the higher education space to that the team is up to date on changes and trends.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing strategiesHigher education experienceContent creationRelationship buildingBusiness marketing knowledgeRevenue cycle knowledgeHealthcare field knowledgeB2B2C marketing strategiesFast-paced adaptability