IDERA Software · 3 hours ago

Marketing Manager - WhereScape

United States

Full-time

Remote

Senior Level

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Responsibilities

Lead development of marketing strategy through deep qualitative and quantitative research

Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard

Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Stay up to date on the product, market, competitors, and other noteworthy trends

Qualification

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Senior marketing experienceBudget managementData analysisDigital marketingContent marketingProduct marketingKPI creationSalesforceMarketing softwareB2B software