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Company

Original Job Post

Alabaster Co · 3 days ago

Marketing Manager

Los Angeles, CA

Full-time

Hybrid

Mid Level

2+ years exp

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Responsibilities

Develop and execute comprehensive digital marketing strategies to drive revenue growth

Manage and optimize digital ad campaigns across various platforms

Oversee influencer marketing initiatives and collaborations

Lead marketing efforts for TikTok Shop and other emerging sales channels

Implement and oversee retention strategies to increase customer loyalty and lifetime value

Explore and establish new sales channels for product distribution

Analyze performance data and key metrics (KPIs) to inform marketing decisions

Regularly analyze and report on the performance of marketing initiatives

Develop and manage the marketing budget to ensure optimal allocation of resources

Identify and target new customer segments and markets

Oversee content creation and marketing efforts, ensuring alignment with brand messaging and goals

Manage and optimize SEO and SEM efforts to improve search engine rankings and drive organic traffic

Identify and establish strategic partnerships to enhance brand visibility and growth

Plan and execute successful product launches, including go-to-market strategies

Conduct market research to stay informed about industry trends, competitor activities, and customer preferences

Collaborate cross-functionally with all departments to align marketing efforts with business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingShopifyExcelDigital Ad Campaigns ManagementInfluencer MarketingSocial Media PlatformsProblem-SolvingAnalyticalLeadershipTeam Management

Required

2-4 years of experience in digital marketing or a related field

Strong proficiency in Shopify and Excel

Demonstrated ability to manage and optimize digital ad campaigns

Experience with influencer marketing and social media platforms

Excellent analytical skills with the ability to interpret data and make data-driven decisions

Strong leadership and team management skills

Benefits

Health Benefits: Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us, starting from your first month

Retirement Savings: A 401(k) plan with a 3% salary contribution from us, enroll after six months

Stipends & Discounts: Enjoy various stipends for work and wellness, and a generous 85% discount on company products

Generous Time Off: Holidays: Enjoy 12 days of holiday leave to relax and celebrate, Paid Time Off (PTO): Take advantage of 168 hours of PTO for vacations, personal days, or that much-needed break, Sick Leave: We provide 64 hours of sick leave to take care of yourself when you're not feeling your best