AMAX · 6 days ago
Marketing Manager
Fremont, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $140K/yr
5+ years exp
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Responsibilities
Design, create, and deploy strategic marketing plans that align with the company's business goals to establish brand equity and presence in target markets and drive demand for our products and solutions.
Own and manage the entire marketing funnel, from lead generation to conversion, using traditional and digital marketing tactics. Demonstrate expertise in various areas (e.g., content development and optimization, advertising, event planning) to lead outbound and inbound marketing activities.
Create a compelling brand and messaging strategy for AMAX that resonates with target customers. Evangelize AMAX's solutions, position products, build the relationships between the perceived benefits and cost, and generate value premium.
Conduct account-based marketing. Collect information, gain insights for specific attributes and needs, and create customized content to engage target accounts.
Develop and implement leadership campaigns that showcase AMAX's expertise and position the company as a leading voice in the industry.
Measure, track, and report on the effectiveness of marketing campaigns and use data to inform future marketing decisions.
Partner with sales and product development teams to develop comprehensive user/buyer personas based on market research and product/industrial knowledge.
Lead the marketing teams to develop sales tools, collaterals, training materials, and demos.
Develop and manager marketing budgets, ensuring that spending is in line with business goals and ROI is tracked and reported regularly.
Partner with internal teams to recruit, select, orient, and train employees. Oversee day-to-day operations, coach/evaluate employees' performance, communicate expectations, and ensure employees work productively and develop professionally.
Build strategic relationships and partner with key industry stakeholders. Liaise with external vendors to execute promotional events and campaigns.
Qualification
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Required
Technology savvy. Demonstrate knowledge in software, hardware, servers, accelerated computing technologies, data storage, and networking.
Proven success in marketing campaigns for hardware solutions or computing industries.
5+ years’ experience as B2B Marketing Manager in the IT industry.
Experience in creating strong, engaging, and informative marketing content.
Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Experience in planning and budgeting.
Bachelor's degree
Preferred
Advanced degree in communication/business-related field.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
401(k)
Flexible spending account
Commuter benefits
Disability insurance
Company
AMAX
We are an IT infrastructure design company delivering solutions by transforming IT components into specialized products through intelligent engineering design.
201-500 employees
H1B Sponsorship
AMAX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (6)
2022 (8)
2021 (7)
2020 (4)
Funding
Current Stage
Growth StageLeadership Team
Li H.
Product Manager, CTO Office
Recent News
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