58 applicants

Company

Avela · 2 weeks ago

Marketing Manager

San Francisco, CA

Full-time

Onsite

Mid Level

$90K/yr - $140K/yr

4+ years exp

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Responsibilities

Running multi-channel campaigns

Managing events and conferences

Building demand-generation programs

Growing and engaging our social media presence

Developing high-impact content and collateral

Build Lead Lists - Identify customers matching Ideal Customer Profile (ICP) and create lists with contact info for outbound targeting using tools like LinkedIn, RocketReach, and district websites.

Cold Outreach - Write and send highly targeted cold emails to prospects and collaborate with team members to scale your efforts.

Website - Co-manage our website content and copy, including updating with latest messaging and positioning.

Social Media - Create and post content regularly, but also develop and execute a broader plan to grow our following.

Webinars - Organize webinar series with speakers, build and execute campaigns to ensure registrations, share recording with mailing lists.

Content - Write and/or repurpose content for our blog, social media, and nurture emails.

Conferences - Manage our event calendar, event sponsorships, booth setup, and coordinate attendance and post-event follow-ups.

Sales Enablement - Answer questions from sales team, provide collateral and materials.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationDigital MarketingCampaign ManagementEvent ManagementContent CreationSocial Media ManagementHubSpotCanvaAsanaCopywritingCreative DevelopmentLead GenerationWebinarsStakeholder ManagementEducation Industry KnowledgeProject Management

Required

4–8 years in marketing, with exposure to multiple functions (e.g., product marketing, content creation, demand generation, communications, design, events, advertising, and social media)

Strong expertise in the areas of demand-gen and digital marketing

Examples of campaigns you have come up with, the creative you’ve built and trafficked, as well as the results and learnings

Managed event participation from securing sponsorships, pre-event outreach, onsite booth management and lead-gen, and post-event follow-up and measurement

Proven ability to take projects from concept to completion, managing timelines, stakeholders, and outcomes effectively

Ability to plan campaigns, manage projects, write copy, handle some design work, build and present reports, and represent the company publicly

Comfort with ambiguity, working independently in a dynamic environment, and juggling competing priorities with ease

Experience with the tools we use like HubSpot, Canva, and Asana

Ability to travel domestically a few times per quarter for events and team gatherings

Must live within 45 minutes of a major airport (e.g. SFO, OAK, BOS)