F-Secure Corporation · 6 hours ago

Marketing Manager

Warren, NY

Full-time

Remote

Mid, Senior Level

$110K/yr - $120K/yr

5+ years exp

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Responsibilities

Drive app growth through paid, organic, and multi-channel marketing strategies. Launch campaigns to boost retention, re-engagement, and customer lifetime value (CLTV).

Collaborate with partners to create adoption-focused marketing campaigns, and work with customer success teams to develop strategies based on customer needs.

Build lifecycle campaigns to improve user retention and engagement. Use personalization, segmentation, and A/B testing to optimize communications.

Lead go-to-market launches, aligning with product, design, and cross-functional teams. Create messaging, content, and materials to drive product awareness and adoption.

Develop training resources to help retail and support teams communicate product value.

Set KPIs, analyze performance, and offer data-driven recommendations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C MarketingGrowth MarketingMobile App MarketingLifecycle CampaignsPartner MarketingConsumer Cyber SecurityMulti-channel Campaign ManagementPersonalization TacticsProduct MarketingGo-to-Market StrategiesData AnalysisRetail TrainingCustomer Support TrainingTelecommunications ExperienceFinancial Services ExperienceTechnology Sector ExperienceCreative Skills