100 applicants

Company

Original Job Post

Ferrari · 2 days ago

Marketing Manager

Englewood Cliffs, NJ

Full-time

Hybrid

Mid Level

3+ years exp

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Responsibilities

Marketing Manager is responsible for preparing for and attending quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure proper alignment on overall Ferrari North America message and vision.

Serve as the manufacturer’s lead marketing representative with the assigned dealers.

Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed.

Work with the FNA sales and marketing teams to ensure that dealer marketing plans are aligned with sales objectives.

Distribute major FNA marketing communications to dealers and act as interface for corresponding questions, requests, etc.

Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events

Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.

Maintain the Ferrari Event Management Platform

Ensure that targeted marketing investment and marketing staffing levels are achieved.

Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.

Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.

Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc.

Integrate and maximize FNA partner and co-marketing relationships at dealer level.

Assist, advise and manage dealers in executing local market events.

Represent Ferrari brand to clients, dealers, partners, and agencies.

Coordinate and oversee FNA communications materials to assigned dealers.

Help support training for dealers on FNA marketing systems and processes (CRM, etc.)

Work to ensure that Ferrari dealer marketing and sales objectives and marketing performance targets are met.

Monitor the execution of dealer marketing plans in real-time on a monthly basis and track the dealer marketing plans across Ferrari’s internal proprietary marketing plan reporting system.

Ensure that targeted marketing investment and marketing staffing levels are achieved.

Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.)

Evaluate, support, train and/or coach dealers on the Ferrari marketing systems and initiatives including: CRM, Marketing Planning Tool, KPI’s, Dealer Marketing Bonus

Ensure regular and accurate recordkeeping of periodic dealer marketing review visits.

Facilitate and ensure best practices sharing across dealer network.

Develop improvement recommendations for marketing programs, tools and processes.

Qualification

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Luxury brand experienceMarketingDealershipsWebsite technologiesMicrosoft Office proficiencyCommunicationPresentationAnalyticalCustomer relationsMulti-tasking