FP Alpha · 2 weeks ago

Marketing Manager

United States

Full-time

Remote

Mid Level

$90K/yr - $100K/yr

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Artificial Intelligence (AI)Financial Services

Insider Connection @FP Alpha

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Execute the firm’s digital lead-gen marketing plan with a focus on FP Alpha’s target client demographic.

Perform email marketing activities including email campaign design, set-up, scheduling, testing, and deployment of one-time, recurring, and dynamic content-driven campaigns.

Perform A/B testing to identify and implement enhancements that improve conversion rates, cost per conversion, campaign ROI, and user growth.

Create insightful reporting on email campaigns, paid ads, website, and social media performance.

Help maintain a unified brand across different communication channels, including social media and email marketing.

Manage social media content, campaigns, and performance analysis.

Oversee the database management and integrity within HubSpot to maintain sender score and the quality of our email lists.

Maintain project schedules and Marketing calendar in a fast-paced, deadline-driven environment.

Create all event collateral including decks, one pagers, etc.

Create, plan, and organize monthly webinars.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth marketingEmail marketingSocial media marketingHubSpotContent developmentCampaign executionAdobeInDesignPowerPointWebinar managementVideo editingPodcast management