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Harrah's Northern California · 4 days ago
Marketing Manager
Ione, CA
Full-time
Onsite
Senior Level
5+ years exp
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Insider Connection @Harrah's Northern California
Responsibilities
Directly supervises the Special Events & Promotion Supervisor and Caesars Rewards Supervisors.
Develops and implements monthly events/promotions budgets and business plans.
Creates event, promotion, and entertainment opportunities to drive headcount and revenue for the casino.
Ensures smooth execution of all on-property events and promotions.
Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities.
Directly plans, coordinates, implements, and supervises entertainment on property.
Responsible for audience selections, and customer segmentation.
Organizes and executes all off-premise marketing sponsorships and events.
Monitors compliance of all cross-promotional activity.
Works directly with the Senior Marketing Analyst to establish reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget.
Decides when variances to budget are required and provides necessary cost/benefit justification.
Analyzes promotions and events after the fact for a cycle of continuous improvement.
Provides all acquired data and statistics to senior leadership.
Assists the Events/Promotions, Casino Marketing/VIP, and Caesars Rewards departments in the planning and successful execution of property special events, programs, and promotions.
Assists the Casino Marketing and VIP team to create programs and promotions to generate revenue.
Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet, and OCRM systems.
Develops proper integration and utilization of all casino-related information systems.
Steward of the Harrah’s brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.
Supports other department initiatives through internal and external communications such as on-property signage needs or external media alerts.
Maintains the confidential nature of matters pertaining to company records.
Responsible for Caesars Rewards customer service scores, constantly raising the bar of service delivery.
Promotes all marketing programs and ensures that staff produces results against goals and measurements with program initiatives, including events, new acquisitions, Caesars Rewards enhancements, and promotions.
Adheres to all Caesars Rewards policies and procedures as outlined in various program-related manuals.
Responsible for training presentations on Caesars Rewards.
Attends Caesars Rewards corporate teleconferences/meetings.
Oversees controls of Caesars Rewards inventory and equipment.
Promotes departmental efficiency and effectiveness by staffing Caesars Rewards area commensurate with customer volume.
Responsible for the execution of all aspects of the Caesars Rewards Program, including coupon and property promotional redemptions.
Demonstrates superior customer service skills and reinforces our Customer Satisfaction Assurance objectives through training, coaching, and guest interactions.
Acts as a role model to other employees and always presents oneself as a credit to Harrah’s and encourages others to do the same.
All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of the house, should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states team members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up, look around (“head on a swivel”); look for opportunities to greet guests and others; please remember that when you are on the floor, you are “on stage”.
Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
Must be able to get along with co-workers and work as a team.
Ability to read, write, speak, and understand English.
Must be able to respond to visual and aural cues.
Must present a well-groomed, professional appearance.
Meets the attendance guidelines of the job and complies with all state, federal, and regulatory policies and procedures.
Must be able to work a varied schedule including holidays, nights, and weekends as needed.
Must be able to work a reasonable amount of overtime when required.
Perform other duties as assigned.
Qualification
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Required
Bachelor’s Degree from a four-year college or university
5+ years’ experience in Marketing or related experience
Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
Experience in the production and development of collateral and direct mail material
Must be at least 21 years of age
Ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills
Ability to work on multiple projects simultaneously
Excellent customer service and administrative skills
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Speed and accuracy in order to maintain maximum efficiency
Sense of urgency and ability to react quickly to changing business demands
Must be able to get along with co-workers and work as a team
Ability to read, write, speak and understand English
Must be able to respond to visual and aural cues
Must present a well-groomed, professional appearance
Meets the attendance guidelines of the job and complies with all state, federal and regulatory policies and procedures
Must be able to work a varied schedule including holidays, nights and weekends as needed
Must be able to work a reasonable amount of overtime when required
Preferred
Knowledge of casino/hotel business along with experience in relational database management systems
Working knowledge of the system programs/technology related to Caesars Rewards, player tracking, CMS, WINet, etc.
Company
Harrah's Northern California
Harrah's Northern California is now open 24/7 Must Be 21 or older to gamble. Know When To Stop Before You Start. Gambling Problem? Call 1-800-GAMBLER
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
