indie.io · 2 weeks ago

Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$50K/yr - $70K/yr

1+ years exp

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Responsibilities

Oversee a portfolio of indie games across various genres, and in various stages of the development/release workflow.

Act as the primary marketing contact with indie game developers, providing support and guidance as well as timely coordination of assets and requests.

Develop pre- and post-release marketing strategies for each title, taking into account the USP and audiences for each.

Coordinate the release schedules for games across multiple platforms, including PC, mobile, and consoles.

Collaborate with Developers, DevOps, QA, Business Development, and Marketing to ensure release marketing plans are appropriately aligned.

Work closely with Creative to ensure marketing assets are effective and meet brand guidelines.

Align marketing efforts across multiple verticals, including influencer marketing, paid advertising, events / showcases / expos, and PR / media outreach.

Stay informed of industry trends and insights to optimize marketing efforts and identify opportunities for portfolio growth.

Prepare performance reports and provide timely recommendations for campaign improvements.

Monitor wishlist/sales performance, impressions/visits, engagement, and other KPIs to inform marketing strategy, and ensure consistent growth across the portfolio.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Video game project managementMarketing strategy developmentData-driven decision makingProject management softwareInfluencer marketingPerformance reportingCollaboration with stakeholdersCreative asset coordination